Creating content can be one of the biggest challenges for marketers. The entire process from coming up with ideas to producing quality content takes a lot of work, and it is work that is never complete since content needs to be created and shared every day.
There are many things to take into consideration when creating content including:
– What will your audience want to read?
– What platform is it being posted on?
– What topics are relevant to your brand?
Content creation is a lot of work, but it is necessary to work on developing an online presence.
– Content for Social Media
Social media is already heavily saturated with content, so creating content for it requires coming up with ideas that are shareable and that prompts your audience to engage with you. You need to create content that delivers a simple message that tells a story, builds trust, appeals to your audience, and promotes positive emotions. Utilize analytics and look deeper into your audience to see what type of content they are sharing, and you can then develop your content to be similar.
– Content for Website Blog
Unlike content sites like Huffington Post or Buzzfeed who are free to post whatever they like, the content you create for a site’s blog has to match with what your audience will search for and enjoy reading. You have to stay within a range of topics, which requires discipline. Some tips for coming up with content for your blog are:
– Write content focused on news in your industry
– Get ideas from your favorite blogs related to your industry
– Ask your readers what they want to know
– Interview someone relevant to your field
– Content Curation
When you need a break from creating content of your own, try content curation to ease the burden. Find content from other bloggers and professionals in your industry and share it with your audience. Not only are you sharing valuable information, but you can also build relationships with others in your industry. Use a tool like Feedly to sort through quickly and curate content for you to share with your readers. Add in your perspective or ask your readers a question to add your personal touch to shared content.
Three Common Content Categories
Content for Social Media
Content for Website
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